MFA Alumnus Kaiyi Wong Leads Flash Development for The Visionaire Group

Kaiyi Wong graduated with his MFA in Web Design + New Media in 2008 with two award-winning projects in his portfolio. He won first place at AAU’s annual Spring Show the two years he was a student.

It’s no wonder that Kaiyi is the Lead Flash Developer for The Visionaire Group, where he’s been involved with several movie sites like the summer blockbuster X-Men Origins: Wolverine, as well as the creation of social media and mobile projects, such as a Facebook application for the critically-acclaimed indie film 500 Days of Summer.

One of Kaiyi’s recent projects was with Universal Pictures to design and execute a powerful campaign for the fourth installment in the Fast & Furious movie franchise. The goal was to give fans an emotional connection to the movie, and go beyond the traditional website and trailer approach. They wanted to engage audiences through multiple touch points, and did so by incorporating mobile experiences.

The agency created a multi-faceted campaign that capitalized on the return of the star-studded cast from the original film, The Fast and The Furious. The campaign used video, motion graphics, and 3D to deliver an online experience that appealed to hard-core fans, as well as those new to the franchise. To spark the enthusiasm of the early awareness audience of young car enthusiasts, the campaign incorporated a fun and engaging website, rich-media advertisements, a downloadable desktop widget, a custom iPhone website, and more.

Based on the work he’s done, it seems that Kaiyi is an action hero fan. He’s especially proud of his latest work – the official site for Bruce Lee. “It was an honor to build the online presence for such a legend.”